How To Fail At Business The Square Enix Way!

Always, always make sure your product is less desirable and useful to your customers than one they can get free with minimal effort and risk. Make sure it runs worse, isn’t portable to another computer when the customer buys a new one, will cease working if they have no network connection or if your company […]

Why DRM and the TPP are really, really bad ideas

Or, at least, one of the reasons. In the digital world, DRM is extremely unpopular. It doesn’t even slow down pirates, but it punishes real customers. It forces people who buy digital properties legitimately to install clunky and sometimes dangerous additional software on their devices to be able to enjoy their purchases.  And, heaven help […]